CrossFIT Pocono.

Identity: Brand Development

A few words
about this project

Our client was seeking a sleek and simple identity for their crossfit training campus located in the famous Poconos. Thus, this linear design was created to emulate a modern look and feel and appeal towards the young demographic working around the area. The brand needed to have various adaptations to work on print, digital, signage and fitness cards as well. As the first campus expands into another location, Design Maters worked towards helping to establish interior graphics that tie into the core training principles to help define consistency across the crossfit brand. An exciting venture for both parties!

Results of our work
575 hours of working time

Project Details

Client: Crossfit Pocono

Date: 2013 - 2014

About the client

Excited to be the first CrossFit Box in the Poconos. Crossfit Pocono opened the Box in March 2013. At CFP, they provide their athletes with years of technical and coaching experience in gymnastics, strength, and endurance training. They create a motivating environment to help you find your inner athlete!


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